In the fast-paced world of hospitality, technology has always been a powerful ally for improving operations and customer service. But as AI and automation continue to evolve, there’s a growing conversation about whether robots and tech should replace human roles in restaurants.

The restaurant industry has entered a new era, where the way customers engage with brands is evolving rapidly. Marketing is no longer just about advertising; it’s about creating a holistic, data-driven experience that resonates with both digital natives and traditional diners. The...

A well-designed menu is more than a list of dishes—it’s a tool that can drive profitability, enhance the guest experience, and reflect a restaurant’s brand identity. In the MENA region, where competition is fierce and consumer expectations are high, optimizing your menu is critical...